Every outbound team is sitting on a database of leads that went quiet: the ones who said
not right now, the ones who went dark, the ones nobody got to. They cost nothing to work again, and
almost nobody works them, because it is the least appealing job on the list.
Old leads re-enter the cadenceQuiet leads are queued and worked again rather than
left in a list somebody would have to remember.
The history comes with themAthena has the previous conversation, so the reopening
reads as a follow-up rather than as a stranger's first message. It goes out by text; email and calls
are coming soon.
Opt-outs are permanentAnyone who asked not to be contacted is not contacted again,
by any channel, ever. That list is kept and it is checked before every send.
The ones that wake up go to a personReactivation only matters if someone closes it,
so a lead that responds is handed over the same way a fresh one is.