The follow up
A borrower who went quiet is not a lost one.
Some borrowers say not right now, some go dark, and some were reached at a bad moment. Athena keeps every one on a cadence, so a quiet borrower is followed up rather than forgotten.
Quiet borrowers come back aroundA borrower who went quiet is queued and worked again rather than left in a list somebody would have to remember.
The history comes with themAthena has the earlier conversation, so the follow up reads as a follow up rather than as a stranger's first message.
Opt outs are permanentAnyone who asked not to be contacted is not contacted again, by any channel, ever. That list is kept and it is checked before every send.
The ones that wake up go to youA borrower who answers is handed over the same way any warm lead is.
Calls through Fundio come with All Inclusive, and Athena's email is coming soon.