A lead that fills in a form is interested for a short time. If the first reply arrives
the next working morning, it is competing against whoever answered first. Athena answers when the lead
lands, including at two in the morning and on a Sunday.
Answered immediatelyNot queued for review, not waiting on someone's shift. The
reply goes out by text within seconds. Email and calls are coming soon.
Qualified in the conversationAthena asks what a rep would ask, and writes down what
she is told, so nothing has to be asked twice.
Handed over while it is hotA lead that is ready for a person becomes a person's
lead, with one owner, and the thread already summarised.
Measured, not assumedSpeed to lead is one of the outcomes the system learns from,
so it is a number you can look at rather than a habit you hope for.